PicTools

Privacy Policy

Last updated: January 2026

At PicTools ("we", "us", or "our"), your privacy is our top priority. This Privacy Policy explains how we collect, use, and protect information when you use our website at pictools.io (the "Service").

Your Images Stay Private

We never upload your images to any server. All image processing — including compression, resizing, format conversion, cropping, and every other tool — happens entirely within your browser using modern web APIs (Canvas, WebAssembly, Web Workers). Your images never leave your device.

We have no ability to see, access, store, or share the images you work with on PicTools. Once you close the browser tab, all image data is gone.

Information We Collect

Analytics Data (Google Analytics)

We use Google Analytics to understand how visitors use our website. This service may collect:

  • Pages viewed and time spent on each page
  • General usage patterns (which tools are popular)
  • Device type, browser type, and operating system (anonymized)
  • Approximate geographic location (country/region level, never precise)
  • Referring website or search terms used

Google Analytics uses cookies to distinguish unique visitors. This data is aggregated and anonymized — we cannot identify individual users from this information.

Advertising Data (Google AdSense)

We use Google AdSense to display advertisements on our website. Google AdSense may use cookies and similar technologies to:

  • Serve ads based on your prior visits to this or other websites (personalized advertising)
  • Measure ad performance and engagement
  • Limit the number of times you see an ad (frequency capping)

You can opt out of personalized advertising by visiting Google Ads Settings or www.aboutads.info/choices.

Contact Information

If you contact us through our contact form or email, we will collect the personal information you voluntarily provide, such as your name, email address, and message content. This information is used solely to respond to your inquiry.

Cookie Policy

Cookies are small text files stored on your device. We use the following types of cookies:

  • Essential Cookies: Required for the website to function properly (e.g., theme preference, cookie consent choice).
  • Analytics Cookies: Used by Google Analytics to track page views and usage patterns.
  • Advertising Cookies: Used by Google AdSense to serve relevant advertisements and measure ad performance.

You can manage or delete cookies through your browser settings. Be aware that disabling cookies may affect the functionality of the website.

Third-Party Services

We use the following third-party services:

These services may collect information as described in their respective privacy policies. We encourage you to review their policies.

Data Retention

Since we do not upload or store your images, there is no image data to retain. Analytics data collected by Google Analytics is retained according to Google's data retention policies (typically 14 months). Contact form submissions are retained only for as long as necessary to respond to your inquiry.

Your Rights (GDPR / CCPA)

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Right to Access: Request a copy of any personal data we hold about you.
  • Right to Deletion: Request that we delete any personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate personal data.
  • Right to Object: Object to the processing of your personal data for certain purposes.
  • Right to Opt-Out of Sale: Under CCPA, you have the right to opt out of the sale of your personal information. We do not sell personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at hello@pictools.io. We will respond to your request within 30 days.

Children's Privacy

Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us: